Your PR agency needs an AI strategy

Barista helps agencies move faster with AI that understands your clients, your tone, and your team’s workflow.

Win the client

Barista researches industries, scans headlines, compares competitors, then crafts a winning strategy in your voice — because it’s trained on how you pitch.

Pulls from past decks, briefs, and coverage to tailor your message fast

Builds presentation structure with context, opportunities and bold ideas

Distills client insights so your team can onboard and execute with confidence

Stay ahead of the story

Barista finds the white space, evolves stories, and shapes pitches that connects client goals with media trends.

Surfaces timely trends from real media coverage and influencer content

Suggests pitch angles to advance a story, anchored around your client's POV

Daily client-specific angle inspiration sent to your Slack or email

Create with purpose

Generate press releases, blog posts, thought leadership, and more — all trained on your client's voice, brand, tone, and priorities.

Secure workspaces for each client's (and team's) unique needs

Mirrors your agency's style

Highly-informed, hyper-targeted outputs without the hacky prompting

Why Barista?

Scale Your Creativity

Barista helps you scale your team’s output without scaling headcount, handling the thinking, structuring, and first drafts so your team can focus on relationships and strategy.

Trained on real news, not guesswork

We track coverage of your clients, their competitors, and category, then layer AI on top to deliver insights and angles grounded in current trends.

Learns from your best work

Barista trains on your strongest client work — and writes like someone who's already on your team.

Designed for agency collaboration

Stay in sync with your team using shared prompt flows and client workspaces, all integrated with Slack and Google.

Always private by
default

Each client has a dedicated, private workspace with all assets and final outputs — searchable, shareable, and always protected.

PR intelligence, not just GPT

A smarter, faster AI workspace. Built for PR.
Al Models
Barista selects the perfect model for every PR task.
Client Context
Barista understands each client’s voice, goals and market.
News Coverage
Barista reads the news, surfacing what matters most.
Media Lists
Barista tailors ideas to the right journalists.
Workflow Integrations
Barista meets you where you work – Slack, Google and more.
A smarter, faster Al workspace. Built for PR.
Compare

Public Al Tools Weren't Designed for PR

Barista reads the news and knows your clients.

Product comparison
Coverage
Accesses global news feeds and influencer content
Cannot access news coverage or media contacts
Privacy
Each client has a private, siloed workspace
Your prompts may be stored or used for model training
Security
Built for agency-grade confidentiality
No visibility into where your data goes
Memory
Remembers tone, history, and goals per client
No client context across sessions
Purpose
Purpose-built for strategic PR workflows
Generic writing assistant
Control
You own every word and insight you generate
No auditability or content ownership

Built for communicators. Built for impact.

Join our waitlist

We didn't set out to build another Al tool.

We set out to solve a problem we've watched play out across agencies, in-house teams and newsrooms alike — a problem that's been growing louder and harder to ignore.

We saw gifted communicators and creative PR leaders weighed down by the volume of expectations and the velocity of the media cycle. We saw strategy take a backseat to survival. Talented teams fighting an impossible battle to balance quality and speed, trying to sound inspired while running on fumes.

Then came Al — not as a cure-all, but as a wave of promise and confusion all at once. While it offered faster writing, better research, and on-demand insights, it splintered team workflows, scattered prompts across browser tabs and slipped sensitive client data into public tools.

That's why we built Barista.

We're shaping Al to serve the way PR works, building it into our workflows with intention and confidence, making it secure, strategic and genuinely useful. We're moving past the novelty and into the discipline, treating Al not as a shortcut, but as our creative collaborator that can surface ideas faster and push our thinking further than we could alone.

We built Barista for you.

Frequently asked questions

It’s not just AI — it’s AI that understands PR.

Is Barista trying to replace PR professionals?

No. Barista is built to augment your work, not automate you out of a job. PR is deeply human —relationships, instincts, experience—and AI can’t replicate that. Barista frees you from the constant context-switching and info-wrangling so you can stay deep in the work that actually moves the needle. And when you hit a wall, Barista is there with fresh angles, tailored prompts, and rich content.

Is Barista just another AI tool for writing press releases?

No — and we wouldn’t waste your time if it were. Barista isn’t a glorified copy machine. It’s a creative strategy engine designed to help you think faster, pitch smarter, and generate bigger ideas for your clients. It surfaces insights, shapes narratives, and adapts to your agency’s tone of voice and point of view. Think of it less like a robot and more like a strategic thought partner that doesn’t get tired.

How exactly does it help with strategy and creativity?

Barista turns raw information — coverage, client docs, market moves — into structured insight. It helps spot patterns, white space and opportunities you might miss. Whether you're pitching new business or ideating for a campaign, Barista can generate new angles, challenge assumptions, and offer rapid-fire directions grounded in your client’s world.

I’m already using ChatGPT, how is Barista different?

For starters, ChatGPT doesn’t read the news. Barista lives in it.
‍
Most AI tools give you a smart-sounding answer with zero awareness of what’s actually happening in the world. Barista layers in news coverage about your client, their category, competitors, cultural trends — every day. Then we combine that with your client’s messaging, brand voice, and your agency’s tone to deliver outputs that are not just smart, but situationally aware.

On top of that, Barista is trained specifically for PR workflows. It remembers everything about you and your clients, so you don’t need to babysit it with complex prompts or re-upload reference docs for every task.

Oh, and remember ChatGPT is a public tool. If you’re uploading sensitive client data into a general-purpose model you don’t control…that’s exposure.

Can it come up with truly new ideas?

Yes — especially when it’s been trained on your past work, client context, and creative direction. Barista isn’t pulling from a public database of clichés. It’s remixing your agency’s thinking with live context and its own model of how strong ideas form. You still choose what’s good — but it dramatically speeds up the ideation process and helps teams escape creative ruts.

What about privacy and client confidentiality?

We don’t train public models on your data, we don’t share it across accounts, and we don’t store anything without your consent. You control what’s uploaded, and everything is encrypted and permissioned. Barista is agency-first and client-safe.

What if my agency already has strict workflows?

Great. Barista doesn’t aim to disrupt what’s working — it plugs into existing workflows. Whether you’re using Notion, Google Drive, HubSpot, or Slack, we’re building integrations to make Barista feel like part of your stack, not a bolt-on burden.

What’s the actual business value?

Barista drives real commercial impact — helping you win new business, retain clients and scale your team's output. By combining up-to-date news with client-specific context, it fuels more strategic ideas, faster responses, and standout content that builds credibility and momentum.

Join our waitlist

Join our waitlist and we'll send you a link to create an account as soon as it's available.