Fire the spreadsheet.
Put an agent to work.
Barista is your PR team’s AI agent. It builds and manages your media CRM, centralizes your context and helps your team research, plan and pitch.
Effortless media lists, enhanced instantly.
Bring in your existing contacts or discover new ones. Barista cleans, enriches and maintains their profiles, tracking changes in where journalists work and what they cover.
Contacts, coverage and relationship history stay connected, giving your team a shared resource that develops with every piece of work.
Tell Barista what you need.
Built with tools and skills designed for PR, Barista puts your media contacts and account knowledge to work.
Every client or brand has its own context.
Keep each client’s or brand’s background materials, contacts and prior work in a dedicated workspace. Barista uses that information to inform its work, without making you explain the account every time.
One workspace per client or brand
Create a workspace for each account and switch between them in a click.
Context stays with the client
Research, documents and connectors live inside each workspace and never mix.
Access, per person
Decide who sees which workspaces. Roles and access are managed in one place.
Barista in SlackYou work in Slack. So does Barista.
Tag Barista where the work is being done. Same agent, same context and saved to the right workspace.
Customize Barista for your team.
Set your team’s preferred formats, house style and reporting requirements with reusable recipes.